New York Jets

Media guide, credential kit, training facility and season kickoff assets

In just one year we took a legacy NFL franchise’s dry, dictionary-style assets and overhauled them into a revolutionary, premium design ecosystem—building a bold visual language that scaled flawlessly from media kit and credentials to elite training facility walls onto the main stage of the Lifehouse Kickoff Rally concert,  into the high-stakes cultural explosion of welcoming newly traded, hall of famer, Brett Favre to New York.