Bud Light

SXSW special-edition-can :15 second spot (loop)

When Bud Light designed their annual SXSW can, they came to us for a video to represent the truly authentic art of Austin Texas and the SXSW brand community. Fortunately for them we were poised to create a video that brought their art to life. We even got our good buddy Josh Abbott and his band to cover a classic Lone Star State song, giving the video a little extra buzz. The result is a dynamic 00:15 video designed to loop and in the process, work harder for the brand and engage the SXSW audience for longer durations of screen time on social and at sxsw events.