Ping Identity

Brand campaign, strategy, broadcast, video, social, digital and web

Ping Identity has long believed your identity should be championed. To support a new brand campaign we were asked to create something different. A symbol. A celebrity. A champion. And from the brilliant mind of Josh O’Dell (our creative director and lead), the Chief Identity Champion was born. Part motivational speaker, with a sliver of tech genius and all energy, Terry Crews stepped into the fictional executive role, and in challenging times, gives customers and the work force the confidence to harness the power of their identity.