They will get it.

I build and lead creative teams on a simple, truth. If you put your full heart into the work, the audience will meet you there every time.

The work.

I'd rather have it and not need it than need it and not have it.

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A great idea isn't always right, but the right idea is always great.

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Can our idea work harder for us?

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I'd rather have it and not need it than need it and not have it. - A great idea isn't always right, but the right idea is always great. - Can our idea work harder for us? -

I like to consider myself as among the most generous, warm-hearted, and purely driven creatives in the business. Gutsy with concepts, seriously committed to crazy-go-for-broke swings, and this is my favorite part. A believer in the audience. That they’ll get it. And love it. And that will transcend the risk. My heart is in everything I put forward. I inspire my teams to create work that challenges us to be more courageous, and that’s an awesome thing to have bouncing around on any team. When stakes are at their highest and everything is on the line, my teams and I are at our best.